Social Media


Every business should utilize social media in some capacity, but where do you draw the line? We’re all guilty of loving our phones or computers a little too much, right?  I feel a constant compulsion to check my email, text messages and social media feeds throughout the day.


I use FB, LinkedIn, Twitter and Instagram to recruit and head hunt good people and personally find it difficult to always be disciplined and stick to recruiting when on these platforms. Keeping in touch with prospects on social platforms is no easy task. I could be having up to 40 conversations at any given time across several platforms.


The main advantage of social media is connectivity. People from anywhere can connect with anyone, regardless of their location.  Now that we’re connected wherever we go, we don’t have to rely on our landlines, answering machines or snail mail, to contact someone.  You can share your issues with the community to get help and guidelines.


Just like it can tarnish the reputation of any business, it can also improve business sales and reputation.  Being able to post and share things on social media gives us a feeling of purpose and a means to feel connected with those around us.  Having a LinkedIn profile and social presence can connect you to employers and business contacts in every field.


However, I do feel that there needs to be a line drawn between social media for personal use and social media for business use. If it’s not utilised for business, social media should be restricted to during breaks and after hours.


Between 60 and 80 percent of people admit that they don’t go online for anything necessary, but rather to kill time or to be entertained. This is taking time away from valuable working hours.  One of the disadvantages is the possibility of the company network being exposed to malware.


Allowing employees to access social media platforms at work makes your organisation more vulnerable to potential breaches in confidentiality, or the possibility of a tarnished image.


With so many people currently on social media; tweeting links, posting selfies and sharing YouTube videos, it sure can get quite noisy. Becoming overwhelmed by too many Facebook friends to keep up with or Instagram photos to browse through, isn’t all that uncommon. Over time, we tend to rack up a lot of friends and followers, which can lead to a lot of bloated news feeds with too much content that we’re not all that interested in.


Since social networking is all done on some sort of computer or mobile device, it can sometimes promote too much sitting down in one spot for too long. Likewise, staring into the artificial light from a computer or phone screen at night can negatively affect your ability to get a proper nights’ sleep.


If you find that social media negatively impacts aspects of your life, like work, it’s a problem.
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