Retention – Why it should be a business focus

Employee Retention is key!

Retention – Why it should be a business focus

Employee retention is a critical issue as companies compete for talent in a tight economy. The costs of employee turnover are increasing, and other ‘soft costs’ like lowered productivity, decreased engagement, training costs and cultural impact.

The bottom line is that by focusing on employee retention, organisations will retain talented and motivated employees who genuinely want to be a part of the company and who are focused on contributing to the organisation’s overall success.

Follow these three easy to apply strategies to increase your companies retention.

Retention starts with recruiting

Retention starts right from the beginning, from the application process to screening applicants to choosing who to interview. It begins with identifying what aspects of culture and strategy you want to emphasise, and then seeking those out in your candidates.”

Identify candidates who will stay the course

Have they worked at a company for many years through ups and downs? That speaks to loyalty, perseverance, engagement,” he says. “You should also look for someone who plays team sports, who has committed to volunteer or other activities outside of work — that can help tell you that they are invested in a cause, a team, a sport, yes, but also that they have the mindset to stick with something they really care about

Provide ongoing education and clear paths to advancement

Promoting from within not only provides a clear path to greater compensation and responsibility, it also helps employees feel that they’re valued and a crucial part of the company’s success.

Of course, promotions go hand-in-hand with employee development and education, which should be another tool in your retention arsenal. Whether by corporate training to help foster the acquisition of new skills, new technologies or new processes or through tuition reimbursement from outside courses, furthering your employees’ education can help them feel valued and invested in the company

If you are struggling with the recruitment process or managing employees, please contact me.

 Anthony Kettle is the co-owner of West Coast Personnel, a successful recruitment agency that has been around for going on 21 years in the Table View, Western Cape area. Anthony specialises predominantly in the engineering and manufacturing space; however, he has a wealth of knowledge to impart all aspects of recruitment. He has recently published his books, The Job Seeker’s Handbook and The Recruiter’s Handbook, available on Amazon as eBooks.

You can connect with Anthony via email, web, or social platforms – Facebook – Instagram – Twitter – LinkedIn 

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