20 Dec LinkedIn – recruiting clients and not just candidates
For the longest time, the LinkedIn platform was primarily used as a space for job seekers to prime their profile and find work. And, in conjunction, many recruiters and companies would scan LinkedIn for talent. As of more recently, LinkedIn has evolved into so much more. It is the professional media platform now, as opposed to social media platform such as Facebook, Twitter, and Instagram.
LinkedIn is now a space where professionals and companies can craft a place to show off their know-how and expertise. Yes, job seekers are still prevalent on this platform; however, it is hugely used to show off, network, and add value.
As a company or even fellow recruiter, you can still find skilled candidates via LinkedIn, especially if you are using the Premium membership, where you can hone in your searches with added accuracy. But don’t stop there. Use LinkedIn to source and connect with possible new clients. And, who knows, what starts out as a candidate may end up becoming a client.
Here are a few LinkedIn stats that may interest you, whether you are using LinkedIn to find new candidates or clients:
After the US (171 million+), India (69 million+), China (51 million+), Brazil (45 million+), and Great Britain (29 million+) have the highest number of users.
24% of Millennials (18-24 years old) use LinkedIn.
50% of internet users with a college degree or higher use LinkedIn.
The average income of a LinkedIn user currently stands at $46,644 per year.
51% of US College Graduates use LinkedIn.
90 million LinkedIn users are senior-level influencers, and 63 million are in decision-making positions.
There are 17 million opinion leaders and 10 million C-Level executives on LinkedIn.
In using LinkedIn, you will find that you can start to build up a reputation that will be both beneficial in your search to find new clients and secure talent. From both angles, you need to portray the expert that you are in your specific field. You need to be more attractive to both, and you can do that by creating a polished profile, posting value-add content, and by building a community, giving back wherever possible.
I, for one, use LinkedIn daily, ensuring I have relevant content published often and always make sure I either comment or like other’s posts. If you’re not using LinkedIn effectively, you’re missing out!
And, if you are struggling with the recruitment process, please reach out and chat with me.
Anthony Kettle is the co-owner of West Coast Personnel, a successful recruitment agency that has been around for going on 21 years in the Table View, Western Cape area. Anthony specialises predominantly in the engineering and manufacturing space; however, he has a wealth of knowledge to impart all aspects of recruitment. He has recently published his books, The Job Seeker’s Handbook and The Recruiter’s Handbook, available on Amazon as eBooks.